31 skills.
$19 each, or $99 for the full library. sorted by priority score — our take on what moves revenue first for a typical dtc stack. catalog grows over time; library buyers get every future addition free.
31 / 31 SKILLS
ads copy
Brand needs 8 fresh Meta ad concepts for a Memorial Day push. Skill returns 8 distinct angles (each tied to a different objection or JTBD), 3 copy variants per angle with platform-specific length limits, scored for compliance + brand voice + hook strength.
klaviyo email
Founder says 'our welcome flow is just one email and converts 1.2%' — this skill audits it and ships a 5-email rebuild ready to paste into Klaviyo with subject lines, body copy, segmentation rules, and send-time logic.
shopify pdp
Founder pastes a Shopify PDP URL with 0.8% add-to-cart. Skill returns a prioritized fix list (above-fold rewrite, 3 social-proof modules, 2 objection answers, sticky ATC mobile) with copy ready to paste into the theme.
brand voice builder
New DTC founder has product but no voice doc. Skill interviews them in 8 questions, then outputs a 1-page voice guide with 5 tone axes, 10 do/don't pairs, signature phrases, banned words, and channel-specific tone shifts (PDP vs IG caption vs CS reply).
competitor ads deep dive
Before launching a new SKU, brand wants to know what messaging and creative formats top 3 competitors are running. Skill returns categorized ad themes, hook patterns, format mix, longest-running ads (proxy for winners), and 5 specific positioning gaps to attack.
icp customer research
Brand has 4,000 reviews and CS tickets but no formal persona doc. Skill ingests review samples + CS macros + exit survey CSV, clusters into 2 personas, extracts top 8 JTBD and top 10 objections with verbatim quotes, ready to paste into Brand Brain section 4.
landing page cro
Brand running paid traffic to a single LP at 1.4% CR. Skill audits 18 conversion levers, identifies the 3 with highest fix-impact, rewrites the offer block + form, and proposes 2 A/B tests with sample-size math.
ltv cac cohort modeling
Skincare brand wants to 3x Meta spend from $80K to $240K/mo. Skill ingests 9 months of Shopify orders + Meta + Google + Klaviyo spend, computes LTV90 by acquisition cohort + channel ($72 Meta vs $94 Google nonbrand vs $138 referral), payback (Meta 4.1 months at current AOV $48 / 32% gross margin), and projects scenarios. Realistic case: scaling Meta past $160K hits CAC ceiling at $42 → LTV90:CAC drops below 1.7 → kill rule triggers. Recommendation: scale Meta to $140K, redirect $80K to Google nonbrand (better LTV90:CAC) — not all $160K to Meta.
retention churn flow
Brand has $42 CAC and only 18% repeat rate at 90 days. Skill identifies which cohorts churn earliest, builds an at-risk segment definition, designs a 4-touch win-back flow, and recommends a replenishment trigger tied to actual product use cycles.
ugc creator brief
Brand hires 5 UGC creators for $200/video. Skill outputs a brief pack with 3 distinct concepts (problem-solve / unboxing / day-in-life), each with hook variants, 3-shot script, music direction, on-screen text, and a do/don't list — so creators ship paid-ad-ready footage on first take.
video creative brief
Brand has a winning Meta video at 2.1% CTR but it's fatiguing after $40k spend. Skill returns 6 fresh concepts × 3 hook variants each, with shot-by-shot scripts under 15s, deliverable specs (9:16, captions burned-in, ≤60MB), and a do/don't list tied to the brand's voice. Creator can shoot all 6 in one session.
ab test planner
Founder wants to test 'free shipping above $50' vs 'free shipping always'. Skill writes hypothesis, isolates variable, calculates that current traffic needs 4 weeks for 80% power at MDE 8%, sets kill rule, and writes the post-test debrief template.
email sequence designer
Brand launching new collection in 3 weeks. Skill designs a 6-email pre-launch sequence (waitlist signup → tease 1 → tease 2 → unlock → reminder → last call) with subject lines, segmentation by waitlist source, send-time logic, and a goal metric per email.
funnel audit
Founder asks 'where are we losing money?' Skill ingests funnel-stage metrics, identifies the worst-vs-benchmark drop-off (e.g. ATC → IC at 18% vs 32% benchmark), traces 3 likely causes, and ranks fixes by expected revenue recovery.
influencer creator brief
Brand pays a 240K-follower wellness creator $8,500 + 15% affiliate for 1 Reel + 3 Stories + 1 podcast mention. Skill outputs a brief with deliverables matrix, on-camera talking points (do/don't), exclusivity (90 days vs direct competitors), 12-month paid usage rights, FTC #ad disclosure rules, and a KPI sheet (CPM, EMV, attributed revenue, promo-code redemptions) — so legal + creator + brand sign one doc, not three.
promo campaign launcher
BFCM in 6 weeks. Skill outputs a 4-week ramp + 5-day peak plan with offer mechanic (tiered discount), email + SMS + ad sequencing, daily checklists for the team, kill rule if margin falls below floor, and a post-event debrief template.
subscription pricing strategy
Brand has subscribe-and-save at flat 15% discount, monthly cadence, 6.8% monthly churn. Skill restructures into 3 tiers (10% / 15% / 25% with annual prepay anchor), adds pause-not-cancel flow with frequency adjust, and projects churn drop to 4.2% — recovers $87k LTV across 2,000 active subscribers in 12 months. Returns A/B test plan: 50/50 split, 4-week runtime, 3,400 sub minimum to call winner at p<0.05.
wasted ad spend finder
Brand spends $120k/month across Meta + Google. Skill identifies $18k of fixable waste (3 dead campaigns at 0.3 ROAS, brand-search bidding 80% of branded clicks Google would give for free, RT overlap with prospecting on past-purchasers) with one-week action list.
win loss customer interview
Brand churned 320 subscribers last quarter, refund ticket macros say 'didn't work for me' — vague. Skill outputs a 12-question churn interview script (5 of which probe the trigger event before cancellation), a $25 incentive plan, transcription via otter.ai instructions, and a synthesis template that surfaces the *real* reason: switched routines after a life event the product didn't fit. Findings paste into ICP skill section 4 + positioning skill objection list.
cohort revenue analysis
Brand wants to scale Meta spend but unsure if recent cohorts are weaker. Skill compares LTV90 by acquisition month, segments by first-channel, exposes that Q1 cohorts have 22% lower repeat rate, and recommends auditing creative angle that drove Q1.
content calendar builder
Brand has 3 launches + BFCM in next 90 days. Skill outputs a calendar grid with one anchor moment per week, supporting content per channel, dependencies on creative production, owners, and a focus theme per month.
creative test framework
Brand spends $80k/month on Meta with no testing rhythm. Skill defines variable hierarchy (concept → hook → format → CTA), sets a 6-cell weekly cadence, writes win/kill rules tied to spend thresholds, and templates the creative library so winners get reused.
customer journey map
New growth lead joins. Skill produces a 1-page journey map showing every touchpoint by stage, channel ownership, content asset live or missing, biggest blocker per stage, and 3 highest-ROI gaps to fill in 30 days.
lifecycle segment builder
Brand has 87 ad-hoc Klaviyo segments accumulated over 18 months. Skill defines the canonical 12-segment library (4 lifecycle × 3 value tiers + special behavioral overlays), provides paste-ready definitions, and a decommission plan for the 87 legacy segments.
pricing bundle test
Brand wants to lift AOV from $54 to $70 without discounting. Skill proposes a 3-tier structure (single / 2-pack / subscription) with anchor pricing, decoy logic, and an A/B test that splits traffic for 21 days with margin guardrails.
retargeting architect
Brand sees retargeting eat 35% of paid spend with declining ROAS. Skill segments visitors into 5 stages, assigns creative + cap + budget per stage, defines exclusions to prevent post-purchase ad spam, and projects spend reallocation.
seo content repurposing
Brand publishes a 2,400-word founder-story blog post per quarter. Skill audits the post, extracts 11 derived units (3 emails, 4 social posts across IG/X/LinkedIn, 2 short-form videos, 2 retargeting ad concepts), schedules them across 30 days, and maps every unit back to the source URL with anchor text — turning one writing day into a month of content.
seo product page
New SKU launching next week. Skill outputs target keyword cluster, optimized title/H1/meta, FAQ schema block (10 Q&A), internal-link recommendations from 3 existing posts, and Product + Offer + Review schema ready to paste into theme.
weekly marketing report
Founder gets 4 different report formats from 4 marketers each week. Skill generates a single-page template + populated example: top 6 KPIs, channel deltas, biggest WoW move + cause, top decision needed, ship-list for next week.
social strategy launch
Brand has 3k IG followers, posts twice a week, no clear pillars. Skill defines 4 content pillars, sets a 5-post weekly cadence (3 short-form video, 1 carousel, 1 lifestyle still), writes a 30-hook starter library, and a 30-day kickoff plan.
utm attribution setup
Brand has 6 ad accounts, Klaviyo, organic, influencers — UTMs are inconsistent and Shopify shows 'direct/none' for 40% of orders. Skill defines naming convention, generates a master spreadsheet template, sets GTM events, and gives a 1-week migration plan.