24 dtc marketingplaybooks. for claude.

no. a prompt tells claude what to do. a skill tells claude when to invoke, what inputs to require, what process to follow, what anti-patterns to reject, how to score its own output, and what artifact to return. ads_copy enforces platform char limits, scores every variant, and outputs an a/b kill-rule plan — not a blob of copy. you could write this yourself in a week. we already did.

skills are markdown files. they work in claude desktop, opencode, cursor (paste into rules), or any agent harness that reads markdown. portable by design — that's the point. no vendor lock-in.

a markdown file (SKILL.md) per purchase, or a zip of every skill in the catalog if you buy the library. each is ~200–600 lines: yaml frontmatter (when claude should invoke + required inputs), then a process body (steps, decision rules, output spec, edge cases). no SaaS, no login, no runtime.

haven't clicked the download link yet? email us within 7 days, we'll refund — no argument. once you've clicked, the sale is final (digital goods convention). full edge-cases at /legal/refund.

every v1.x update is free. when a skill is improved, we email past buyers a fresh download link. major versions (v2+) are a separate release.

today's catalog × $19 each is $456 a la carte. library is $99. break-even at 6 skills. one klaviyo flow rebuild at agency rates is $300–500 — the library pays back on the first skill you ship. as the catalog grows, your library grows for free (v1.x updates included). perpetual license — yours forever, even if skillor goes dark tomorrow.