funnel audit
Audit the full DTC funnel — traffic → PDP → ATC → IC → purchase → repeat → advocacy. Identify the biggest single drop-off, the leak likely root cause, and the highest-ROI fix. Use when CR is dropping, growth is stalling, or you need a one-page diagnosis to share with leadership.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
Founder asks 'where are we losing money?' Skill ingests funnel-stage metrics, identifies the worst-vs-benchmark drop-off (e.g. ATC → IC at 18% vs 32% benchmark), traces 3 likely causes, and ranks fixes by expected revenue recovery.
STRUCTURE — 8 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user
- 04process
- 05dtc funnel benchmarks (rough, use as relative not absolute)
- 06output template
- 07output checklist
- 08anti-patterns
WHAT YOU GET
- ▸full 107-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.