utm attribution setup
Stand up a clean UTM + attribution architecture — naming convention, GTM event tracking, GA4 + Shopify mapping, ESP + ad-platform alignment, and a dashboard mapping table. Use when reporting feels broken, channels disagree on attribution, or no UTM standard exists yet.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
Brand has 6 ad accounts, Klaviyo, organic, influencers — UTMs are inconsistent and Shopify shows 'direct/none' for 40% of orders. Skill defines naming convention, generates a master spreadsheet template, sets GTM events, and gives a 1-week migration plan.
STRUCTURE — 7 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user
- 04process
- 05output template
- 06output checklist
- 07anti-patterns
WHAT YOU GET
- ▸full 117-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.