icp customer research
Build or refine an Ideal Customer Profile (ICP), persona set, JTBD, and objection list — grounded in real signals (reviews, CS tickets, exit surveys, social listening). Use when launching a brand, repositioning, going into a new segment, or filling the Audience section of the Brand Brain.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
Brand has 4,000 reviews and CS tickets but no formal persona doc. Skill ingests review samples + CS macros + exit survey CSV, clusters into 2 personas, extracts top 8 JTBD and top 10 objections with verbatim quotes, ready to paste into Brand Brain section 4.
STRUCTURE — 7 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user
- 04process
- 05output template
- 06output checklist
- 07anti-patterns
WHAT YOU GET
- ▸full 112-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.