retargeting architect
Design a cross-platform retargeting strategy — audience segmentation by funnel stage, creative sequencing, frequency caps, budget split, and exclusion rules. Use when retargeting spend feels wasted, frequency is too high, or no formal RT structure exists.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
Brand sees retargeting eat 35% of paid spend with declining ROAS. Skill segments visitors into 5 stages, assigns creative + cap + budget per stage, defines exclusions to prevent post-purchase ad spam, and projects spend reallocation.
STRUCTURE — 7 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user
- 04process
- 05output template
- 06output checklist
- 07anti-patterns
WHAT YOU GET
- ▸full 103-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.