win loss customer interview
Generate a structured win/loss/churn customer interview script + analysis framework. Produces a 12-question script tuned to outcome (won, lost, churned, never-purchased), recording + transcription instructions, and a post-interview synthesis template (themes, surprises, repeat-quotable lines) that feeds back into ICP and positioning skills. Use after sales calls (B2B-ish DTC) or post-purchase / cancellation flows.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
Brand churned 320 subscribers last quarter, refund ticket macros say 'didn't work for me' — vague. Skill outputs a 12-question churn interview script (5 of which probe the trigger event before cancellation), a $25 incentive plan, transcription via otter.ai instructions, and a synthesis template that surfaces the *real* reason: switched routines after a life event the product didn't fit. Findings paste into ICP skill section 4 + positioning skill objection list.
STRUCTURE — 8 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user
- 04process
- 05output template
- 06output checklist
- 07anti-patterns
- 08edge cases
WHAT YOU GET
- ▸full 216-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.