brand voice builder
Develop or refine brand voice — tone axes, signature phrases, banned words, do/don't examples, and a tone matrix per channel. Use when launching a brand, rebranding, onboarding new copywriters, fixing inconsistent copy across channels, or filling the Voice section of the Brand Brain.
WHAT THIS SKILL PRODUCES — REAL SCENARIO
New DTC founder has product but no voice doc. Skill interviews them in 8 questions, then outputs a 1-page voice guide with 5 tone axes, 10 do/don't pairs, signature phrases, banned words, and channel-specific tone shifts (PDP vs IG caption vs CS reply).
STRUCTURE — 7 SECTIONS
this is the actual section map of the skill file. content of each section is the part you pay for.
- 01when to invoke
- 02brand brain context required
- 03inputs from user (the 8-question interview)
- 04process
- 05output template
- 06output checklist
- 07anti-patterns
WHAT YOU GET
- ▸full 130-line SKILL.md
- ▸frontmatter contract for agent harnesses
- ▸step-by-step process + decision rules
- ▸output format spec + edge cases
- ▸commercial license — perpetual, modify privately
- ▸all v1.x updates
BRAND BRAIN FIELDS REQUIRED
THE LIBRARY — BEST MATH
$99
this skill + every other skill in the catalog. break-even at six. one klaviyo flow rebuild at agency rates pays for the whole library.
JUST THIS SKILL
one file, $19. you can always upgrade to the library later.